Where The Monetizable Clicks Are: Digg’s New Ads

Last week, we wrote about Digg testing a new kind of ad that allowed sponsors to find previously submitted Digg content and and wrap it in their own ad unit. The first such ad just went live for everyone this morning. And it seems like a really great idea. Since I wasn't able to see the ads before, I wondered if the actual Digg content portion of the ad would link back to the sponsor or to the actual story. Not only does it link back to the story's permalink page, but it routes it through a DoubleClick referral. So yes, Digg is getting paid for each of these clicks, while users are being sent to content that quite likely do actually want to go to. Win-win.

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